Client: Mountgrange Heritage
Role: Art Director, Designer, illustrator
Visual identity evolution for independent Estate Agency based in South-West London.
Creating deeper connections helping to deliver greater local engagement
In a fiercely competitive marketplace brave branding decisions are often rewarded with bold, distinctive creative work.
Mountgrange Heritage are not your typical high street Estate Agent, they are more hands-on, more responsive and more proactive than most in their patch, truly independent and client focused they required an identity which reflects these values entirely.
Harnessing the power of illustration
By switching the focus from the agency itself, the emphasis was placed on having a deep knowledge of what makes their particular part of London tick and the people that inhabit the area.
The decision was made to create a cast of diverse illustrative characters to represent this corner of South-West London who would live and breathe through all marketing materials.
“Tom’s involvement in creating our new corporate identity was invaluable. He managed to capture the essence of our brand with his inimitable illustrative talent and provide us with a fresh, slick new image.”
Liz Thomson Co-founder, Mountgrange heritage